Japanspecialist Marketing Coordinator

Japanspecialist is part of the JTB Corporation, one of the world's most prominent travel companies. Founded in Japan in 1912, JTB has grown into a global force in the tourism industry, employing over 18,500 people across 35 countries.

At Japanspecialist, we are dedicated to offering unforgettable travel experiences to Japan and beyond. With our 360° approach to travel design, we create tailor-made journeys that cover flights, accommodation, guided tours, excursions, and other specialized arrangements.

Are you passionate about marketing and have a creative flair for content? We are looking for a Marketing Coordinator to join our dynamic team in Italy, Rome, where you’ll contribute to our local marketing projects and help enhance our brand visibility. If you are a detail-oriented, enthusiastic individual with a love for Japan and marketing, this is a great opportunity to take your career to the next level!

Key Activities:

Marketing and content creation

·       Localize blog articles from English to Italian with a focus on SEO optimization and cultural adaptation for local audiences.

·       Write new blogs as part of local activities.

·       Write and coordinate newsletter.

·       Translate and create website copy that captivates our target market and conveys our brand's message.

·       Support the scheduling and posting of social media content, ensuring an engaging online presence in the Italian-speaking market.

·       Coordinate local marketing campaigns and promotional activities to enhance brand awareness and engagement.

·       Collaborate with the marketing team on projects that support the overall growth of the brand.

·       Assist with translations and proofreading of marketing materials.

·       Coordinate and promote events, fairs, and other marketing activities.

·       Stay up to date with digital marketing trends and contribute new ideas to improve our marketing efforts.

Outcomes and KPIs

·       Strong collaboration between sales and marketing teams to ensure alignment on campaigns, resulting in increased lead generation, customer engagement, and sales conversions.

·       Consistent quality and accuracy of translated materials, reflecting high engagement rates in [local]-speaking audiences.

·       Timely completion of marketing projects with positive feedback from the team and local markets.

Work Arrangement

This is a hybrid role. Team members are expected to work from the office 3 days per week, with the remaining days remote from home. Specific in-office days may be coordinated with the team to support collaboration and flexibility.

TO SUCCEED IN THE ROLE, YOU SHOULD HAVE

Knowledge/Skills

·       Proficiency in English and Italian, with excellent writing and communication skills.

·       Experience in content creation and digital marketing, with a solid understanding of SEO practices.

·       Tech-savvy with experience in social media platforms and digital marketing tools and AI.

·       Familiarity with translation and localization of content for different markets.

·       Knowledge of Japanese culture is a plus.

·   Strong attention to detail and creativity in copywriting and content production.

Experience

·       At least 1-2 years of experience in a marketing role, with a focus on content creation and social media management.

WE ARE LOOKING FOR A PERSON WHO IS:

·       Creative and passionate about marketing, with a love for content creation.

·       A team player who enjoys collaborating but can also work independently when needed.

·       Adaptable to working in a fast-paced, international environment.

·       Organized, with the ability to manage multiple projects and deadlines efficiently.

·   Open-minded and culturally sensitive, especially when localizing content for diverse audiences.

What we offer

·       Opportunity to work in an international environment

·       Diverse & Inclusive culture

·       Learning and training opportunities for growth

·       Dedicated Employee Engagement Activities

·       Flexible & Remote Working