Digital Marketing Co-ordinator

Job description

ABOUT US

At Kuoni Tumlare, we create truly inspiring travel experiences that go beyond expectations. Proudly part of the JTB Corporation, we curate and deliver group travel, and meetings, incentives, congresses, and events.

Trading under the brands JTB, Kuoni Global Travel Services, Tumlare Destination Management, Kuoni Destination Management, Kuoni Congress and Conference & Touring, our 1,000 plus team members are located across 34 countries and 70 offices throughout Europe, Asia Pacific, and the Americas.

ROLE

We are looking for a digital marketing specialist who will be able to develop and execute online campaigns to support several products of Kuoni Tumlare. Reporting directly to the leadership team, as a Digital Marketing Co-Ordinator, your responsibility is to work with colleagues from Meetings & Events as well as Congress departments to deliver high quality strategy and flawless execution to generate new leads through various digital channels.

Working remotely, you will collaborate with multiple stakeholders within the Kuoni Tumlare business to run an end-to-end programme, develop Paid Media and Social Media strategies and executing the campaign on a daily basis.


KEY RESPONSIBILITIES

Strategy:

  • Paid and Social Media Strategy
  • Paid and Social Media Execution
  • Reporting & campaign optimisation

Paid Media & Advertising

  • Development of strategic approach to running successful Paid Media campaigns
  • Development of KPIs and objectives
  • Management and execution of Paid Media campaigns using Google Ads, LinkedIn Ads, Twitter Ads and Facebook Ads Manager
  • Creation of Paid Media audiences for advertising targeting
  • Managing budget allocation to ensure appropriate levels of spend
  • Managing & optimising campaigns using a combination of bid and budget management, targeting, structural and ad optimisation
  • Monthly campaign reporting
  • Analysis and recommendations to improve campaign performance

Social Media

  • Development of strategic approach to running successful Social Media campaigns
  • Development of KPIs and objectives
  • Concepting visual content to accompany Social Media posts
  • Managing creation of weekly and monthly content calendars
  • Managing content publishing to Social Media platforms
  • Community Management of Social Media profiles (e.g. responding to questions)
  • Monthly campaign reporting
  • Analysis and recommendations to improve campaign performance

Content

  • Copywriting for Google ad campaigns
  • Creation of written content for different Social Media platforms (e.g. LinkedIn, Twitter, Facebook, Instagram)

Job requirements

TO SUCCEED IN THE ROLE YOU SHOULD HAVE

  • 6-8 years in digital marketing
  • Proficient written & verbal English speaker (C1)
  • Events and Tourism expertise preferred, but not essential
  • Deep understanding and knowledge of the digital marketing eco-system
  • Development of Paid media & Social Media strategies
  • Expertise in running & managing Google PPC campaigns
  • Expertise in running & managing LinkedIn, Facebook & Twitter ad campaigns
  • Expertise in paid media management platforms (Google, LinkedIn, Facebook & Twitter)
  • Knowledge of social media content publishing platforms
  • Experience with SEO and keyword research to inform content creation
  • Experience with Social Media and Paid Media analytics
  • Co-ordination of media & marketing agencies

WE ARE LOOKING FOR A PERSON WITH

  • Excellent campaign management skills
  • Ability to prioritise workload and manage time effectively
  • High-level of attention to detail
  • Proactively spot and flag potential challenges and opportunities
  • Execute projects as part of wider lead generation programme
  • Play a key part in brainstorms for ongoing and future campaigns
  • Collect research and provide thoughtful analysis (e.g. competitor analysis, industry trends)
  • Willingness to get involved in broader project issues, with a key focus on solving user needs.
  • Understanding and translating the complexity of our business proposition for our clients
  • Excellent sales track record accompanied with strong association sales skills and PCO competencies
  • In-depth industry knowledge within the areas of housing exhibition & professional congress organisation
  • Proven ability to effectively build relationships at executive levels and manage external as well as internal resources
  • High level IT literature in particular with the area of congress management
  • Experience of working at a senior sales level
  • Extensive experience and commercial knowledge of the congress association environment, key competitors, industry issues and related technology
  • Strong delivery focus and a proven track record of devising and implementing common sense, pragmatic solutions
  • Profound strategic and implementation & contribution capabilities

Personal Characteristics:

  • A clear communicator who is ambitious, hardworking and creative minded
  • A bright, quick, pro-active decision maker with strong people skills who can adapt quickly to the company’s operating environment and capture the trust and respect of colleagues and external key stake holders at all levels and in all geographies
  • A disciplined thinker and analytical problem solver who has the capacity to manage complex issues and develop effective solutions in a timely fashion
  • A hands on team player, willing to get involved in broader leadership issues, with key focus on solving the requirements driven from the global sales organisation
  • Strong strategic acumen
  • Well-developed congress management skills
  • Must be a self-starter with high energy who must be hands-on, willing to drive operational activities and to engage at the front line on a regular basis
  • Highly extrovert character who enjoys client & supplier relations who has a strong wish to be personally engaged and go the “extra mile”
  • Strong commercial mind-set and proven achievements from a similar position.
  • Leadership and organisational skills:
    • Knows how to maximize their participation in activities for optimum effectiveness and results. Communicate a sense of direction and commitment to people
    Business achievement drive:
    • Need to maintain and grow market share, will have worked in highly competitive environments, where winning and retaining clients is of the highest priority and is done through high quality service as well as innovations and unwavering focus on client business needs. Proven ability to consistently deliver against tough targets.
    Grow the Business:
    • Analyzing and conceptualizing - ability to arrive at logical conclusions and decisions, seeing the big picture without missing details or linkages.
    • Innovation - visualise scenarios to grow the business and enhance potential, identifying trends and by being a catalyst.
    • Managing Change - demonstrates the ability to accept dynamic and difficult situations as a challenge, taking decisive actions and involving stakeholders.
    Strategic acumen:
    • Addresses strategic issues in a structured, logical and analytical manner with conclusions being supported by data and facts.
    Collaboration and influencing skills:
    • An ability to constructively engage external and internal partners–A working style characterised by strong listening skills and the ability to articulate complex issues and concepts in a way to make them easily understood and relevant for the audience in question. Individual must be selfless and a consummate team player.

WHAT THIS POSITION DOES OFFER ?

  • Working in one of world’s leading travel companies;
  • Working in an international environment;
  • Probation period 3 months;
  • Employment contract

If you are matching those requirements and are interested in a new challenge, we are looking forward to receiving your full application.